Company History
Founded in 1978, ProLift Industrial Equipment had its beginning as a forklift rental house in Louisville, KY. Over the years, we’ve grown into a full-service forklift and aerial equipment dealership, boasting seven locations, over 280 employees and multiple product lines.
In January 2007, Toyota Industries North America (TINA) purchased ProLift. It is a good match. Not only is ProLift a Presidents Award dealership for Toyota, our values and mission are consistent – customer focused and continuous improvement.
A glance at our major milestones:
1978-1989:
- Founded as Handling Systems Rental in Louisville, KY
- Renamed Louisville Lift Truck and became the dealer for Allis Chalmers & Taylor
- Opened full-service dealerships in Lexington, Evansville, & Cincinnati
- Toyota forklifts added to existing primary product line
1990-1999:
- Renamed ProLift Industrial Equipment
- Opened full-service dealerships in Indianapolis & Dayton
2000 - present:
- Opened new facility in West Virginia (Taylor only)
- Became dealer for Aichi and Taylor-Dunn product line
- Expanded into allied and storage & handling products
- Purchased by Toyota Industries North America

Toyota