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Company History

Founded in 1978, ProLift Industrial Equipment had its beginning as a forklift rental house in Louisville, KY. Over the years, we’ve grown into a full-service material handling dealership, boasting eight locations, approximately 350 employees and multiple product lines.

In January 2007, Toyota Industries North America (TINA) purchased ProLift. It is a good match. Not only is ProLift a Presidents Award dealership for Toyota, our values and mission are consistent – customer focused and continuous improvement.

A glance at our major milestones:


  • Founded as Handling Systems Rental in Louisville, KY
  • Renamed Louisville Lift Truck and became the dealer for Taylor forklifts
  • Opened full-service dealerships in Lexington, Evansville, & Cincinnati
  • Toyota forklifts added to existing primary product line


  • Renamed ProLift Industrial Equipment
  • Opened full-service dealerships in Indianapolis & Dayton

2000 - present:

  • Opened new facility in West Virginia (Taylor only)
  • Became dealer for Aichi and Taylor-Dunn product line
  • Expanded into allied and storage & handling products
  • Purchased by Toyota Industries North America

Visit us at one of our 8 locations below:

Our focus on you and ProLift's motto of "Doing the Right Thing" is why we continue to have quality relationships with our customers, employees and vendors.