Our History

Founded in 1978, ProLift Industrial Equipment began as Louisville Lift Truck, a forklift rental house in Louisville, KY. Since, we’ve grown into a full-service forklift and material handling dealership, boasting eight locations, approximately 400 employees and multiple product lines.

A Toyota Material Handling Company

After being a Toyota dealer for decades,Toyota Industries North America (TINA) purchased ProLift in January, 2007. Not only is ProLift a multiple recipient of the President’s Award for Toyota, our values and mission are consistent – a focus on customers and continuous improvement.

Why Choose ProLift?

ProLift exists to support manufacturers and distributors in Kentucky, Indiana, Ohio and West Virginia in the movement of their products throughout the region and world.  Specifically, ProLift focuses all of its resources in pursuit of this goal by providing a full-line of material handling products and services for top-rated manufacturers, including Toyota, Taylor, Aichi, Genie, TICO, Combilift, Aisle-Master, Tennant and Taylor-Dunn.

Our Purpose

We offer our gifts, creativity and experiences to improve lives.

ProLift Celebrates 40 Years

What began as a forklift rental house has grown into a full-service forklift dealership with over 400 employees and a diverse product offering of the best manufacturers in the industry, including Toyota Forklifts.

Thank you to our customers for your continued support and letting us be your material handling partner!

prolift 40th anniversary

All of us can be leaders when we use our gifts & life experiences to support our customers & each other. Every person feels valued when we contribute.

David Graffy, President, ProLift Industrial Equipment

Grow with ProLift

Our goal is that your work role enhances your natural gifts and talents, allowing you to contribute to the success of our company and each customer’s interaction with us. We need talented people in the following roles:

  • Service Technicians
  • Administrative & Management
  • Parts, Service & Rental Specialists
  • Sales Representatives


ProLift job openings

Our Mission

We are committed to being a solution-oriented partner to our customers.  We accomplish this degree of excellence by caring for our customers, providing them with the finest products and support services, and exceeding their expectations.  Our goal is that our partners feel ecstatic about their relationship with ProLift.

 We are committed to our people. We accomplish this by caring for each other, and through our culture of engagement, which deeply values developing our associates. Our goal is that our associates experience the company as a place to thrive. 

 We are committed to the communities that we serve.  We accomplish this by caring for all those we interact with and contributing to community organizations.  Our goal is to help our communities become healthy and vibrant places for people to live.

Project Lift

Forklifts build communities. At ProLift our motto is “Doing the Right Thing” and this includes doing for others.

Forklift Donation Program
We’re on a mission to donate reconditioned forklifts to non-profit organizations in our communities. Tell us what makes them special and how receiving a forklift would make a difference. Your nomination matters and it only takes a few minutes.

Local Community Partners
Each ProLift location partners with a local non-profit to assist them on day-to-day tasks, events and special projects. Every employee volunteers 4 hours annually, allowing us to serve over 1,500 hours in our communities.


Project Lift

Our LEADing Values

    to improve yourself and to provide solutions to our partners;
    Creating excellence                                                               

    by sharing your gifts, creativity and experiences;
    Improving lives

    with humility, integrity and honesty;
    Strengthening relationships

Do the Right Thing…
    for customers, suppliers, owners, community and each other;

Experience the Toyota Production System

On the Toyota Forklift manufacturing line, everyone is responsible for quality by improving processes and eliminating waste. Each employee is given the power to stop the line if a flaw is detected.

ProLift and Toyota invites you to see the Toyota Production System in action! Visit the Toyota Industrial Equipment Manufacturing (TIEM) campus to learn how it produces the #1 selling forklift.


Toyota Production System

Toyota Lean Management

“The group by themselves, using systematic problem solving to improve the work they do, towards the achievement of targets and goals, when and only when the company culture is the reason the improvement occurs.”


It’s our job to provide the ultimate customer experience – from your initial equipment inquiry to delivery and follow-up service. Our passion for forklifts and companies that use them is why over 93% of our surveyed customers would recommend us.

To ensure our promises match the service you receive, please share your input on three key areas: sales & delivery, service & parts and product experience. All feedback improves our processes for every customer.