Our History

Founded in 1978, ProLift Industrial Equipment began as Louisville Lift Truck, a forklift rental house in Louisville, KY. Since, we’ve grown into a full-service forklift and material handling dealership, boasting eight locations, approximately 400 employees and multiple product lines.

A Toyota Material Handling Company

After being a Toyota dealer for decades,Toyota Industries North America (TINA) purchased ProLift in January, 2007. Not only is ProLift a multiple recipient of the President’s Award for Toyota, our values and mission are consistent – a focus on customers and continuous improvement.

Why Choose ProLift?

ProLift exists to support manufacturers and distributors in Kentucky, Indiana, Ohio and West Virginia in the movement of their products throughout the region and world.  Specifically, ProLift focuses all of its resources in pursuit of this goal by providing a full-line of material handling products and services for top-rated manufacturers, including Toyota, Taylor, Aichi, Genie, TICO, Combilift, Aisle-Master, Tennant and Taylor-Dunn.

Grow with ProLift

Our goal is that your work role enhances your natural gifts and talents, allowing you to contribute to the success of our company and each customer’s interaction with us. We need talented people in the following roles:

  • Service Technicians
  • Administrative & Management
  • Parts, Service & Rental Specialists
  • Sales Representatives


ProLift job openings

Project Lift

Forklifts build communities. At ProLift our motto is “Doing the Right Thing” and this includes doing for others.

Forklift Donation Program
We’re on a mission to donate reconditioned forklifts to non-profit organizations in our communities. Tell us what makes them special and how receiving a forklift would make a difference. Your nomination matters and it only takes a few minutes.

Local Community Partners
Each ProLift location partners with a local non-profit to assist them on day-to-day tasks, events and special projects. Every employee volunteers 4 hours annually, allowing us to serve over 1,500 hours in our communities.


Project Lift


It’s our job to provide the ultimate customer experience – from your initial equipment inquiry to delivery and follow-up service. Our passion for forklifts and companies that use them is why over 93% of our surveyed customers would recommend us.

To ensure our promises match the service you receive, please share your input on three key areas: sales & delivery, service & parts and product experience. All feedback improves our processes for every customer.


All of us can be leaders when we use our gifts & life experiences to support our customers & each other. Every person feels valued when we contribute.

David Graffy, President, ProLift Industrial Equipment

Experience the Toyota Production System

On the Toyota Forklift manufacturing line, everyone is responsible for quality by improving processes and eliminating waste. Each employee is given the power to stop the line if a flaw is detected.

ProLift and Toyota invites you to see the Toyota Production System in action! Visit the Toyota Industrial Equipment Manufacturing (TIEM) campus to learn how it produces the #1 selling forklift.


Toyota Production System